creative masters – tide & bloom

creative masters: ashley buzzy of press shop

I think once Ashley reads the word “master”, she’ll probably chuckle in humble disbelief. She and I have met a grand total of two times and within those two conversations, I became convinced that she’s got it all figured out. Not in a “got all of my ducks perfectly in a row” sort of way, but in a “real person with real expectations yet still a dreamer and a doer”… sort of way. Her studio, Press Shop, is filled with natural light and is quiet yet welcoming (like Ashley herself). I sat down with her one morning as she elegantly free-handed Happy Birthday using pink and orange brush tip markers. Her down-to-earth candor and entrepreneurial courage is exactly what you’d expect out of a seasoned ladyboss. I greatly admire her willingness to take risks as well as her ability to determine where desire meets capability and compromises with circumstance.

First things first – why printing, why letterpress? How did you get into this medium?
After taking lots of various printmaking classes in college, I realized in my professional life that I missed the process of actually using my hands to see a design or idea come to completion. Since I was already in the design and stationery business, I decided to invest in having my own letterpresses – they are the most commercially usable presses, don’t take up too much space and require very little maintenance. I love all kinds of printmaking, but letterpress seemed like the best press to personally own and operate a business with.

Flash back to ten years ago, or even just five. Did you envision that this is what your life was going to look like?
I’m not the type of person who envisions things, haha. If you asked me five years ago what my life would look like now I’d tell you I couldn’t care to think about that when there’s so much to get done today. That’s exactly how I would answer today if someone asked me about 2020. I think the key to my life has been to just keep making the next right choice and saying yes to the next opportunity that feels right in your gut. Not all of those choices have brought success or forward motion, but if you just keep trying different things, your gut will get a lot smarter about what to chase.

What do you think is the biggest misconception people have about running a creative business?
That it’s any different than running any other kind of business. I always tell people that running a business is 10% being really good at something and 90% learning how to do new things. People look at my work and assume that the majority of my day is spent creating beautiful things. Nothing could be further from the truth. 10% of my time is spent creating and 90% is managing administrative tasks, email, bills, legal/accounting stuff, logistics, the studio, etc. I spend a lot of time cleaning. When you run a business you are everyone from the CEO to the maid. If you think you’re gonna get to skip the maid part – sorry dudes!

Describe a typical work day for you.
I try to tackle on “physical” project as soon as I walk into the studio. Whether that’s cleaning up my mess from yesterday, printing a small order, getting some calligraphy on paper that I’ve been procrastinating on, etc. It feels good to get one of those to-do’s off my list before I get trapped in the black hole of email and errands. I try not to spend all day on my email – although it can be INCREDIBLY tempting to do that because it feels like being productive even if you never get any actual work done. Usually I spend a couple of hours in the middle of the day running around to the paper supplier and the post office, etc. I usually end up staying late if I’m having a creative moment. Most of my original content is created at the end of a workday when I’m doodling and ignoring that I’m hungry and should go home.

What are you inspired by? What is fulfilling to you?
I’m inspired by problem-solving. My favorite thing about running a business – or what keeps me interested in having a business – is creating business models or strategies and testing them. I really love to do that for other people too. I think being creative is great and all, but at my core I’m a business lady. I care less about WHAT I make and more about HOW I reach people with it.

creative makers: charlotte smith

It took months of working with this woman to find out that she was a ceramist. And when I finally saw her porcelain pieces, it all made perfect sense. As is always the case, an artist’s work is a direct reflection of the person she or he is, whether intentional or not. Charlotte’s work is quiet, elegant, unexpected. Her live-work studio made me a bit jealous; with the sunlight streaming in through the loft, I felt a sense of calm and an overwhelming desire to get to work. My admiration for her diligence only grew.

How did you get here? Why did you choose clay?
It was something to do while I couldn’t find a job, that was a frustrating time.

Do you remember the first time you worked with porcelain?
Yes, it’s because they were out of the stoneware that I normally buy. I’ve not used stoneware since I tried porcelain that day. Well, aside from my black clay.

What does a perfect day in the studio look like to you?
I mostly work in the studio on Thursdays and Fridays along with the time I have off during the weekend. A perfect day in the studio is when I can complete enough things that I feel satisfied when I have to go back to work on Monday. I enjoy sunny days with my big windows. I also enjoy days that start with coffee.

If you could pick one functional item to make for the rest of your life, what would it be and why?
Well, I’ve enjoyed making cups for the last year, so why not more cups. They’re almost instant gratification, and I enjoy using them as small canvases to do patterns on or experiments with new techniques.

creative masters: rachel k garceau

If I sat down and tried to count all the talented people that I’ve met in my life, my mind would probably implode. And yet still, I find more artists to admire, more hands to watch. As I move through different stages in my creative career, I find that there is always someone riding alongside me, just ahead of me, or right behind me. We’re all connected and relate to one another through some form of aspiration or insecurity. This instant bond over “figuring it out” is key to moving forward.

You may have noticed that some of these interviews are termed “creative maker” and some are termed “creative master”. What makes someone a master versus a maker? For me, these two terms are very fluid and subjective. I don’t know if any artists I could relate to consider themselves masters. If they did, they probably wouldn’t be moving forward. For me, a master is someone who is sure in their practice, sure in their voice, and sure in the goals they set before them. By now, all the Creative Makers I’ve featured are probably now Creative Masters.

I fell in love with Rachel’s forms before I met her in person. Over last year’s holiday season, I picked up a porcelain mug at Crafted Westside and my cabinet was then forever changed. It was smooth, elegant, and easy to hold, the perfect size. I had to have it. Not long after, I found out that Rachel was actually a mutual friend. It was then that I realized the universe was telling me that I had to meet this woman. Well.. I ended up meeting her and the time I spent with her was everything I anticipated it to be. When you connect with someone’s work, you are ultimately connecting with them as a person. So obviously, I knew I was going to like her.

Can you describe the earliest memory you have working with clay?

It was second grade–we had Art class once a week, on Friday afternoons. I sculpted a whale out of clay and, just as I was instructed, I hollowed out the inside so that be wouldn’t blow up in the kiln. After a long week of waiting, he emerged from the bisk with a giant crack extending in both directions from his blow hole. Mrs. Rosetti suggested that I fill in the crack with glaze. That seemed like a good idea, so I selected the glaze called “blue-speckled gray” because, naturally, that was the best fit for my whale. I kept filling and filling and filling that crack with the blue-speckled gray glaze but the crack just kept absorbing and absorbing and absorbing the glaze. I did the best I could and put it on the cart with the others. The next week, I met my freshly fired whale, who was now indeed a beautiful shade of blue-speckled gray, with a crack extending in both directions from his blow hole. To this day, he lives on a shelf in the closet of my old bedroom in my parents’ house.

What do you love about porcelain and why do you continue to work with it as your preferred medium?

So many things….it’s as though porcelain is this other material which lies somewhere between clay and glass. We treat it like clay when we manipulate it in its raw form, but when embraced by the fire, it begins to dance in the fluid realm of molten glass. And when it emerges, it contains luminescence. It is not transparent like glass, but it lets the light through and it glows. When vitrified, a sanded surface becomes as smooth as skin–such a pleasure to touch, to hold, to place to the lips and take a sip… In the process of slip casting, there is a certain predictability–when the porcelain is released from the mold, the form will be that of the hollow space of the mold. However, once turned over to the kiln, the porcelain may shift and transform in unexpected ways. It maintains mystery in that way. Porcelain also contains the paradox of extreme fragility and ultimate strength–it can be the finest teacup, locked safely in a cupboard, pulled out for only the most special occasion, and, if dropped, will shatter into a million pieces. It is also rugged and durable–a toilet that we sit on or floor tiles that we walk all over. And it is everything in between–it’s all in a matter of how we approach it, and what qualities we choose to expose.

creative makers: audrey of tiny buffalo

I’ll never forget the first time I had a Tiny Buffalo cookie. My boyfriend brought it to me at the first Root City Market and I was immeeeediately hooked. The baker, Audrey caught my reaction and proceeded to hand me more cookies because of the ridiculous happy face I was making. Right there and then I knew that I’d have to keep an eye on this girl to hold onto this deliciousness in my life. Her granola, her scones, her hand pies… everything I’ve ever tried from Audrey’s kitchen is like a little piece of home and heaven. And of course, Audrey is as humble as the day is long – the epitome of a joyful baker, making it her business to put yummy in your tummy and a smile on your face.

When you were little, what did you want to be when you grow up?

A gymnast. Which is hilarious because I am super clumsy and awkward! Then I discovered coffee shops and was hooked.

Where does the name “Tiny Buffalo” come from?

Tiny speaks to portion size – I studied nutrition in college and think that little indulgences can be part of a healthy lifestyle. Buffalo represents nature – being active/outside. It also represents the ingredients; I use local when possible, eggs and dairy from animals not treated with hormones, etc. But honestly… it’s just fun to say!

What is your goal as a creative entrepreneur?

Not to have to get a real job 🙂

Does baking run in the family? How did you begin to start making all these delicious things?

I definitely remember baking with my mom – we’ve made the same Christmas treats every year since I was two. I had an Easy Bake Oven and loved sampling batter off the beaters (still do). But I think we bake/talk about baking more since I started TB. And my dad has never complained about being a taste tester 🙂 They are my super fans.

What inspires you?

Chocolate milk and naps!

creative masters: sarah chancey of chancey charm

In what feels like a former life to me, I was completely enveloped in the world of weddings. Working at one of the best custom cake bakeries in town, For Goodness Cakes, I had the opportunity to collaborate with a number of talented wedding professionals who exemplified all the things successful business owners should be: motivated, creative, organized, driven, and each with their own unique voice. Sarah Chancey is one such professional and has remained someone I truly admire to this day. As the head of Chancey Charm Event Design, this sweet and saucy southern powerhouse leads a team of planners who ensure that their brides get the fantasy wedding they’ve always dreamed of, and more. In order to craft these custom events for her brides, Sarah goes back to the drawing board. Like literally, the drawing board. And this is what sets her apart from the myriad of other wedding planners; the creativity and love that comes straight from her hand, pen to paper, paper to life.

How did you stumble into the world of weddings? Is this something you always envisioned for yourself?

I often look back and realize that I did somewhat stumble into all of this. Like any great wedding vendor, I started helping with weddings and events for family, friends, and local organizations. I loved it. Then, I got a job doing Marketing and Events for Chick-Fil-A in Denver, CO. I think that is where it clicked for me. I enjoyed the marketing, but loved the event nights. I think that in the end I enjoyed seeing how happy the events made people. It quickly became a side venture that has now grown into what you see today!

creative masters: jacob van loon

When I first began this interview series, I had no idea what I was in for. I thought it could be a fun side project that would push me to connect with other creative individuals and provide a platform for the inspirational voices of others. It indeed does those things, but I couldn’t have predicted how important it would become to me, to my own journey. The opportunity to ask a question and have it genuinely answered with thought and care, is a joy I truly cherish now. To think that people I admire would generously give me their time and a piece of their mind… well, it just really humbles me and motivates me.

I can say without a doubt that this interview is one I’ve anticipated more than any other. Why is that, you ask? Well, it’s a multitude of things. Jacob Van Loon is an artist I’ve admired via tumblr for a while now; I stumbled upon his work organically and have been a fan ever since. Watch the video below and you’ll understand why I’m so enraptured. The infrastructure he builds with pencil and paint is complex and layered, existing somewhere in-between creation and destruction. I’d like to think (maybe hope is the better word) that the universe I draw within could maybe be a neighbor to his own. But enough words from me. Van Loon is the 27-year old sage here and his words are the ones I want to share with you.

[youtube=http://youtu.be/2TNW8oY-Tys]

creative masters: chandler o’leary

I stumbled upon Chandler O’Leary’s Drawn The Road Again travel blog thanks to one of my favorite daily reads, HonestlyWTF. As Chandler journeys from coast to coast, her memories transform into pen, ink, and watercolor onto the pages of her many moleskin notebooks. In drawing these experiences, she honors their temporal beauty more than she ever could with just a mere photograph. The simplicity of this act is a pure revelation; paying homage through expressive representation is a tradition that goes back to the origin of art itself. With new media flying around every day, we often forget how meaningful these artistic forms can be. They serve as a relic of the cultural and physical landscape we so take for granted. They remind us that in order to cultivate and preserve memories, we must pause, absorb, and reflect. This obviously comes second nature to Chandler, but her choice to share this passionate diary is as courageous as it is generous. She invites us into her personal history and her marks guide us through a romantic look at places and things we may have never noticed on our own. I’m so thankful that she took time out of her busy travels to connect with me and I hope you feel as enlightened as I do by her sincerity and dedication to her craft.

Describe what your work is about in one sentence.

I document my life and travels via sketchbook drawings, in order to create a record of where I’ve been and what I’ve experienced.

What’s your favorite object to draw?

Lettering. I’m a fiend for type (I’m a lettering artist in my “normal” professional work), so I’m always on the lookout for found typography, hand-lettered signs, vintage neon and street lettering. There’s a treasure trove of beautiful lettering out in the world, and some of the best stuff was done by people who were never trained as an artist or designer.

creative makers: rachael riedinger of neva opet

I began my Creative Masters interview series in order to feature creative entrepreneurs who are a shining example of manifesting your goals and dreams. However, I quickly realized that there is just as much inspiration to be found in a newcomer – particularly because their decision to pursue passion over practicality is recent and fresh in their minds and hearts. I now present to you a “sister” series that I will call Creative Makers: a showcase of artisans, performers, and business owners who are new to the game and ready to give it their all.

Within five minutes of meeting Rachael at Thread Count, I knew we would become fast friends. Her infectious laughter and evident love for all things well-made really made me feel like she was a kindred spirit from a previous lifetime. After only meeting me once, she so graciously opened up her home and studio to show me where the leather magic happens. That’s right people – leather. magic! Rachael Riedinger is the creator of Neva Opet, a line of hand-crafted purses and accessories that exemplify a modern take on the marriage between functionality and form. Her gorgeous array of leather and canvas bags were enough to make me swoon, but after getting to know her over iced lattes (made by Rachael herself) and scrumptious pastries, I knew I wouldn’t go home without one of her beautiful creations. Her work is dripping with passion and can be found via Neva Opet’s website, Etsy, and Facebook. Be sure to keep tabs on this one, ladies. I’m sure in a few years you will have wish you had bought one of her bags today!

First things first. Describe the personality or type of woman you make your bags for.

I make my bags for myself and for women like me. I like minimal things done in great materials that will last a lifetime. A woman like me is someone who appreciates art, design, and minimalism – likes things a bit more understated. I think shopping habits have taken a change and people want to purchase things that they will keep forever. I’m hoping people won’t treat my bags preciously or baby them because they are meant to live and mature with their owners. The materials I use only get more awesome with age.

That’s a cool way to look at an accessory – like a lifetime companion. So how did you learn to make what you make? Where did the impulse come from?

Well I started sewing when I was 14 years old. My mom gave me a sewing machine for Christmas and I started sewing all the vintage silhouettes and patterns I couldn’t find in stores at the time – like peg leg pants (skinny jeans) or just band patches onto my jackets. It just snowballed from there so I’ve been sewing for 11 years now. I just really enjoy making things and after one really awful job, I decided that I wanted to do something that I love. Even if it pays half as much, I’m still so much happier. In regards to the leather work specifically, I’m entirely self-taught. It took a long time to figure out the ins and outs of leather and I still learn something new every time I work. But because of that, each bag I make is better than the one before it.

Which part of the crafting process do you enjoy most?

Hmm. That’s tough. On one hand, I really love the transformation of materials – seeing the fabric or leather become a finished product. But I also really love it when I see that someone else enjoys the bag as much as I enjoyed making it. It’s just such a gratifying thing to see a stranger say “I love this,” and it makes me want to design more. Otherwise, I’d probably just end up with a bunch of bags in a room.

creative masters: jeanée ledoux of finely crafted

While I enjoy sharing the struggles and triumphs of my own life, I thought it might do everyone well to start exploring the lives of others who are also striving to manifest their dreams. I’ve decided to entitle this interview series “Creative Masters” because all of these individuals have mastered the art of forging their own paths and are a great inspiration to me (and hopefully you too). They listen to their inner selves and are willing their unique visions of grandeur into reality. I’ve had the extraordinary privilege of coming across so many talented creative professionals in the past few years and I’m so excited to be sharing with you how they came to be the amazing pathfinders they are today.

Atlanta is so pleasantly filled to the brim with extraordinary people who make it their life goal to enhance your visual living experience. Jeanée Ledoux, of Finely Crafted, is exactly one of those people. She and I met through the blogosphere and I was immediately enchanted by all the colorful and charming goods her store has to offer. After finally meeting her in person, I knew I had to do this wonder woman justice by sharing her awesome story on T&B. Jeanee is one of those girls you’d love to have in your friend group because even upon first meeting (an impromptu one at that) she is so lovely and easygoing. Not to mention she obviously could decorate your house at the drop of a hat. Jeanée opened Finely Crafted less than a year ago (seriously) and is already making her mark among the ranks of the awesome. If you don’t have a chance to check out Finely Crafted at Paris On Ponce, do not fret. Finely Crafted is officially going online in September of this year!.. Just in time to make our holiday season that much merrier.

Describe Finely Crafted in three sentences.

Finely Crafted is a cheerful destination for home decor, gifts, and personal accessories inspired by modernism and mid-century kitsch. My boutique supports independent artists and small companies who pour their hearts into their creations, many of which are handmade. The Finely Crafted blog delivers store updates and artist info, but it’s also a source for DIY projects and a community that celebrates the craft movement and modern design.

It’s a delightfully curated store for sure! Tell me more about your background and how it led you to this.

I’ve been hot and heavy with the craft movement since 1999, when I took my first job as an editorial assistant at Storey Books in North Adams, Mass. We published DIY books on cooking, gardening, sewing, etc., and I’d spend lunch breaks poring over projects and dreaming of writing my own craft book one day. In 2005, after several years of thrifty decorating projects in a few apartments, I wrote “Abode a la Mode: 44 Projects for Hip Home Decor,” published by Sterling. “ReadyMade” magazine was new, and book publishers seemed to be scrambling to find young makers with a fresh point of view on crafts. That same year, my sister Suzanne and I founded Honeydoux jewelry, which featured vintage buttons and stones. We got into several boutiques and sold directly at craft markets, which gave me some merchandising practice. In 2009 I designed the projects for the DVD “Re-Construct: Eco-Friendly Crafts Made Easy,” co-hosted by Garth Johnson of Extreme Craft and produced by Eyekiss Films. All my crafting seemed to hover around hobby status, financially speaking, so I took a break in 2011. I stayed involved in the handmade community by volunteering at craft shows, like ICE, and supporting makers I admire. I began thinking of myself as a craft cheerleader rather than a crafter, but I knew I wouldn’t be content on the sidelines for long. Last summer I felt drawn toward retail, so I made an “If I had a store” Pinterest page. I made a casual inquiry at Paris on Ponce and showed my page to one of the owners, and I had a signed contract for my own mini-boutique just a few days later!

Wow. You’ve had quite a journey! What gave you the courage to make the leap to begin Finely Crafted?

I’ve never been afraid of starting businesses — Finely Crafted is my third! Renting booth space at Paris on Ponce is a low-risk way to dip my toe into the retail pond and see whether I like it. I do need to give myself lots of pep talks, though, to feel confident about designing the store. I’m not an artist and have very little merchandising experience, so I can spiral into heart-wrenching “who am I to do this . . . ?” thoughts. Having a space that hundreds of people judge every week makes me feel quite vulnerable! I’ve always been a fast learner and hard worker, though, so in the end I trust that I’ll scrape together enough know-how and style to be successful.

I know how you feel about being vulnerable. But your love for the work of the artists you represent obviously shines through. Who’s your current fave among the Finely Crafted artists and why?

I’m crazy about Leah Duncan! Her wall art and home decor (I carry prints, tea towels, and pillows) are inspired by diverse genres — from impressionism to Scandinavian folk art — but the patterns and colors are always distinctly her. There’s a joyful, dynamic movement to her drawings. For example, the paddle cactus on her tea towel looks like it’s dancing. Her oh-so-50s colors are some of my personal favorites, like sea foam, peachy pink, and goldenrod. Leah and I are collaborating on limited-edition prints that will be sold by Finely Crafted only, beginning this fall. I’m so excited and grateful that an established artist I admire is willing to take a risk on a retail rookie!

I can’t wait to see them! I doubt anyone could call you a rookie of any kind with the life experience you’ve had and the collaboration sounds perfect. The craft and DIY movement is very hip right now. How do you set yourself apart from others like you, yet still remain relevant?